Gray's Watercolors

Bank and S&L Customer Incentive and PR Programs

Gray's Watercolors has a long history - some 40 years - of assisting banks and savings and loans in their business development, public relations, anniversary celebrations, and new branch openings. Gray's has been very effective in attracting new accounts and underscoring the institutions' positive relationship with the communities they serve by beautifully illustrating - on an exclusive basis - the sites and scenes of familiar landmarks in and around their marketing area.

Not only are the paintings finely executed by award-winning professional artists, but each detail of the program has been tested in hundreds of programs throughout Gray's long history - from suggested scene selection to lobby displays, staff briefing, and record keeping systems. Original artwork is provided at no obligation, and scenes may be reproduced in initial minimum quantities as small as only 100 prints or as great as several thousand, with no minimums on reorders. You may contact Gray's by telephone at (610) 867-5087 or by email at grayswatercolors@rcn com. One of Gray's representatives would be happy to discuss and/or visit to explore possibilities for providing your customers with this exciting, community-spirited account and deposit-building program.

How the Program Works

Step #1 - We photograph your landmarks.

After consulting with you and sharing our experience with scene selection, we photograph the agreed-upon landmarks.

(Below are ideas for possible scenes in your market area - 4 to 8, past or present - about which most of your customers can exclaim, "I know where that is!")

	COURTHOUSE, STATE HOUSE OR TOWN HALL		GRAND OLD MANSION
	RAILROAD STATION		CITY SKYLINE
	OLD MILL OR COVERED BRIDGE		LANDMARK CHURCH
	COLLEGE CAMPUS OR EARLY SCHOOLHOUSE		TYPICAL FARM OR FAMILIAR BARN
	SCENIC PARK, FOUNTAIN OR WATERFALL		MOUNTAINS, SKI RESORTS
	LAKEFRONT, HARBOR, BEACH OR BOATS		RESTORED FORT
	RIVER VIEW, BRIDGES OR LIGHTHOUSE		MEMORIAL OR MONUMENT
	OLDEST HOUSE, TAVERN OR INN		PICTURESQUE MAIN STREET
	HISTORICAL SOC. HDQ., LIBRARY OR MUSEUM		OTHER

Step #2 - We paint a series for your review.

An accomplished Gray's watercolorist will paint for your review - at no obligation - scenes from slides and photographs which we've collected. (If you would like a particular local artist to paint your series, we would be happy to coordinate the arrangements.)

Step #3 - We produce copies, set up lobby displays, and brief your staff.

Following your approval of the originals, Gray's staff produces 100 or more copies of each scene. Reorders are available in any quantity within 10 days.

Photographing Your Landmarks

Painting Originals...

...for Your Review

We Brief Your Staff

Gray's staff prepare all lobby displays and signs. Sample inventory control forms, suggested copy and layout for newspapers and radio advertisements are provided at no extra charge.

Gray's staff delivers your inventory to each of your offices, sets up lobby displays, and briefs your staff.

For further information concerning Gray's Watercolors, you may call (610) 867-5087- or email the company at grayswatercolors@rcn.com.