Bank and S&L Customer Incentive and PR Programs
Gray's Watercolors has a long history - some 40 years -
of assisting banks and savings and loans in their business development,
public relations, anniversary celebrations, and new branch openings.
Gray's has been very effective in attracting new accounts
and underscoring the institutions' positive relationship with the
communities they serve by beautifully illustrating - on an exclusive
basis - the sites and scenes of familiar landmarks in and around
their marketing area.
Not only are the paintings finely executed by award-winning professional
artists, but each detail of the program has been tested in hundreds
of programs throughout Gray's long history - from suggested
scene selection to lobby displays, staff briefing, and record keeping
systems. Original artwork is provided at no obligation, and scenes
may be reproduced in initial minimum quantities as small as only
100 prints or as great as several thousand, with no minimums on
reorders. You may contact Gray's by telephone at (610) 867-5087
or by email at grayswatercolors@rcn
com. One of Gray's representatives would be happy to discuss
and/or visit to explore possibilities for providing your customers
with this exciting, community-spirited account and deposit-building
How the Program Works
Step #1 - We photograph your landmarks.
After consulting with you and sharing our experience with
scene selection, we photograph the agreed-upon landmarks.
(Below are ideas for possible scenes in your market area
- 4 to 8, past or present - about which most of your customers
can exclaim, "I know where that is!")
Step #2 - We paint a series for your review.
An accomplished Gray's watercolorist will paint for
your review - at no obligation - scenes from slides and photographs
which we've collected. (If you would like a particular local
artist to paint your series, we would be happy to coordinate
Step #3 - We produce copies, set up lobby displays, and
brief your staff.
Following your approval of the originals, Gray's staff
produces 100 or more copies of each scene. Reorders are available
in any quantity within 10 days.
Photographing Your Landmarks
...for Your Review
We Brief Your Staff
Gray's staff prepare all lobby displays and signs. Sample
inventory control forms, suggested copy and layout for newspapers
and radio advertisements are provided at no extra charge.
Gray's staff delivers your inventory to each of your offices,
sets up lobby displays, and briefs your staff.
For further information concerning Gray's Watercolors, you
may call (610) 867-5087- or email the company at email@example.com.